Nokoko

Miami real estate: no lead should wait until tomorrow

Miami-Dade closed 10,210 single-family home sales in 2025, at a median price of $665,000 (Florida REALTORS® data, published by MIAMI REALTORS®¹), and that's before counting condos. Buyers write at any hour, many in Spanish, and they contact several agents at once: the first good reply usually wins.

The problem: leads go cold within hours

A study published in Harvard Business Review in 2011 sent a test lead to 2,241 US companies and timed their replies²:

Only 37% replied within an hour.
23% never replied.
Those that did reply took 42 hours on average.
Companies that replied within an hour were nearly 7 times more likely to reach a decision maker than those that waited longer.

Real estate works the same way: the portal notification comes in at 9:42 PM, nobody sees it until 9:30 the next morning, and by then the buyer has booked a showing with another agent.

Calculate what it costs you

Buyer leads per month (portals, website, texts) Out of every 100, how many arrive after hours (nights, weekends)? Out of every 100 leads, how many become a closed deal? Average commission per deal ($)

Enter your numbers: the math runs in your browser and nothing is saved.

Math: after-hours leads × your closing rate × commission. It's what's at stake each month in the leads that wait, not a promise of what you'll earn.

How Nokoko solves it

Nokoko is a team of AI agents that does your brokerage's office work:

It learns first. For two weeks the apprentice watches, on an office computer, how you reply, what you ask and how you book showings, and writes your brokerage's playbook.
It replies in minutes, even at night. Every WhatsApp, Instagram or email lead gets its reply in minutes, in your brokerage's voice and in the buyer's language.
It books showings and follows up. It offers showing times and writes again to buyers who go quiet.
You stay in charge. Every task starts with your OK; the ones it does well can run on their own once you turn them on.

Price: from $1,100 a month (Essential, 1 sub-agent). Intro offer: your first month lasts 45 days. No commitment.

Get started

FAQ

Does Nokoko answer my brokerage's leads on its own?

Not at first. For the first two weeks the apprentice watches how your team works and writes your brokerage's playbook. Then the team drafts the replies and you decide which tasks someone approves and which ones run on their own.

Which channels does it cover?

WhatsApp, Instagram and your business email, where portal lead notifications also arrive.

Does it reply to Spanish-speaking buyers?

Yes: it replies in the language the buyer writes in.

How much does it cost?

From $1,100 a month (Essential plan, 1 sub-agent). Intro offer: your first month lasts 45 days. No commitment.

Do I need to switch my CRM?

No. The apprentice is installed on an office computer and learns with the tools you already use.

Sources

1. Florida REALTORS®, Miami-Dade County single-family homes, 2025 yearly summary (released Jan 16, 2026), MIAMI REALTORS®.

2. J. Oldroyd, K. McElheran and D. Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011.

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